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NASA

DepartmentC staffs NASA’s Biological and Physical Sciences Division Communications Team, leading strategy and creating content across articles, videos, graphics, web, and social media. Our work has earned NASA awards and helped elevate BPS visibility and impact.

Telling the story of NASA Science

Turning complex science into clear, compelling communication

We partnered with NASA’s Biological and Physical Sciences Division to take groundbreaking, highly technical science and make it more approachable for a wider audience. We helped ensure the public understands the importance of BPS science—how it enables space exploration and advances life here on Earth. From developing the division’s sub-brand and communications strategy to creating videos, infographics, and stories that bring science to life, we helped connect people to the purpose behind the science. The result was award-winning communications that strengthened awareness and engagement across NASA.

How we made it happen

Strategy
  • Developed audience personas 
  • Conducted primary and secondary audience research 
  • Developed robust communications strategy 
  • Established division’s sub-brand within NASA flagship brand 
Content Creation
  • Interviewed scientists on complex topics, spanning biology, physical sciences & quantum 
  • Developed compelling, plain-language features & explainers 
  • Concepted, wrote & designed infographics 
  • Concepted, scripted & produced videos 
  • Wrote and designed 1-pagers, posters & patches 
  • Wrote and designed presentations & hyperwalls 
Oversight
  • Executed all components of communications plan (content, web, social, events, etc.) 
  • Created monthly dashboards, including performance metrics to inform content strategy 
  • Project management 
Events
  • Planned & staffed exhibits for conferences (up to 12,000 attendees)
  • Prepared presentations for & attended congressional staffer briefings 
Social Media
  • Managed @NASAScience_ X (Twitter), Instagram, Facebook & YouTube social media presence 
  • Created posting strategy 
  • Creation of animated & still posts 
  • Integrated with NASA Flagship social platforms
Web
  • Managed website using WordPress   
  • Developed strategic approach to evolve site to reflect division’s new direction
  • Recommended UX improvements for site structure & content management
  • Asset management system coordination
Public Affairs
  • Developed compelling media pitches 
  • Researched strategic opportunities for leadership speaking engagements 
  • Researched media outlets 
  • Responded to media inquiries 
  • Developed talking points 
Let’s Work Together

We feel like we got the best of both worlds: the high-caliber creative and copy writing expertise of a large agency and the personalized service of a boutique one. We highly recommend DepartmentC.

— Ceres Talent, Owner

Honored to work with the DepartmentC team on the rebranding of NeuBeam.com. They brought the premium to our brand!

— NeuBeam, Marketing Manager

DepartmentC felt like an extension of our team from the beginning. They blended in so naturally with our development team, laid out multiple, carefully thought-out concepts, and took campaigns across the finish line. Letting DepartmentC do what they do best enabled us to focus on what WE do best–develop solutions.

— MobileFrontiers, Technology Director

Working with DepartmentC feels effortless. They understand our brand and workflow, work seamlessly with our internal teams, and consistently deliver beautiful, on-brand work we can count on.

— CCL, Creative Resource Manager, Brand Advocate

DepartmentC took the time to truly understand our brand and how we work. They quickly became an extension of our team, anticipating our needs and responding to every creative request with thoughtfulness and speed.

— CCL, Senior Director, Brand Marketing

DepartmentC brought clarity to our science and helped advance our mission across NASA. Their collaboration and commitment make them an essential part of our team.

— NASA, Division Director, Biological and Physical Sciences

As scientists, we’re used to speaking in data and detail. DepartmentC helped us share the meaning behind the science, making our work understandable and inspiring to the public.

— NASA, Program Scientist

Metrics and Impact

Our work delivered measurable results, earning recognition across NASA and driving meaningful engagement with Biological & Physical sciences.

FY24 Agency Honor Award

Silver Group Achievement Award 
(in partnership with Booz Allen Hamilton)  

BEST Award

Recognized by division leadership 
for excellence and impact

Published over

50+

articles and infographics

A look at how we turned discovery into understanding.

1M+

Average Social Media Post Audience Reach

NASA’s Biological & Physical Sciences web presence consistently ranked 50 in website traffic among peer divisions

Industry

  • #Space & Science
  • #Government

Capabilities

  • Strategy & Reporting
  • Content Creation
  • Social Media
  • Project Management
  • Website Design & Development
  • Marketing Management
  • Public Relations

Location

Washington, DC

Website

NASA

Let’s create something bold together.

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