Reimagining the Wake Forest Baptist Health Brand

620 544 411 967

Atrium Health Wake Forest Baptist

Setting the gold standard in healthcare. When leaders at Wake Forest were ready to reimagine and modernize the hospital’s legacy branding, they turned to DepartmentC to spearhead it. Team members managed multi-agency efforts to build a robust suite of assets supporting the new identity, including a brand guide, messaging, collateral, digital ads, and more.

Embedded in the brand

Reimagining the creative foundation of a leading healthcare system

We partnered with Wake Forest Baptist Health (now Atrium Health Wake Forest Baptist) to reimagine a century-old brand from the inside out. Serving as embedded creative leaders, DepartmentC guided the restructuring of internal teams, modernized brand systems, and unified communications across every channel. The result: a revitalized identity and scalable framework that continue to strengthen how Wake Forest tells its story—within the organization and beyond.

How we built it from within

Strategy

Led onsite creative management to rebuild and reorganize the internal design and marketing teams
Defined roles, responsibilities, and team structure to strengthen collaboration and accountability
Established clear creative workflows to align output with the hospital’s strategic goalsDefined a refreshed brand identity grounded in the hospital’s legacy and mission
Developed a comprehensive brand book outlining color palettes, templates, tone, and audience-specific messaging frameworks
Introduced a scalable approach to creative production that empowered internal teams for future growth

Content Creation

Produced a system-wide brand campaign showcasing patient stories and department successes
Created content across all media channels—print, digital, video, and environmental graphics
Developed branded materials tailored to specific departments and audiences

Project Management

Directed all phases of campaign planning, development, and execution
Streamlined communication between hospital leadership, marketing teams, and creative staff
Implemented processes that improved turnaround times and overall creative efficiency

Let’s Work Together

We feel like we got the best of both worlds: the high-caliber creative and copy writing expertise of a large agency and the personalized service of a boutique one. We highly recommend DepartmentC.
— Ceres Talent, Owner

Honored to work with the DepartmentC team on the rebranding of NeuBeam.com. They brought the premium to our brand!
— NeuBeam, Marketing Manager

DepartmentC felt like an extension of our team from the beginning. They blended in so naturally with our development team, laid out multiple, carefully thought-out concepts, and took campaigns across the finish line. Letting DepartmentC do what they do best enabled us to focus on what WE do best–develop solutions.
— MobileFrontiers, Technology Director

Working with DepartmentC feels effortless. They understand our brand and workflow, work seamlessly with our internal teams, and consistently deliver beautiful, on-brand work we can count on.
— CCL, Creative Resource Manager, Brand Advocate

DepartmentC took the time to truly understand our brand and how we work. They quickly became an extension of our team, anticipating our needs and responding to every creative request with thoughtfulness and speed.
— CCL, Senior Director, Brand Marketing

DepartmentC brought clarity to our science and helped advance our mission across NASA. Their collaboration and commitment make them an essential part of our team.
— NASA, Division Director, Biological and Physical Sciences

As scientists, we’re used to speaking in data and detail. DepartmentC helped us share the meaning behind the science, making our work understandable and inspiring to the public.
— NASA, Program Scientist

Let’s create something bold together.

Get Started