About Us
Like our work? Then you’ll love WHO you’ll be working WITH. Every team member brings high-caliber expertise and a customer-first work ethic to every project.
DepartmentC
More than a creative agency
At DepartmentC, we believe the best work comes from working with you, not just for you. We mesh seamlessly with your team—blending strategy, creativity, and execution—to craft ideas that feel authentic, connect with your audience, and make an impact that matters.
Our Approach
We build meaningful brands with missions worth amplifying.
We help mission-driven teams communicate clearly and show up with purpose. Whether launching something new or refining what’s already working, we translate your goals into strategy, story, and design that resonates with audiences and drives your mission forward — all while keeping your vision front and center.
Our process blends research, insight, and creativity. We uncover what makes your brand stand out, then craft messaging, visuals, and frameworks that bring that identity to life. Every output has a job: to engage the right people, improve clarity, and make your work easier to understand, use, and share — across channels and teams.
From foundational brand strategy to reports, websites, and campaigns, we bring cohesion to how your story is told. We think beyond aesthetics, designing systems that are built to scale, accessible to use, and consistent across platforms — from the smallest detail to the biggest expression of your brand’s identity and intent.
We work with teams across a wide range of industries. The common thread? Work that matters — and people who care. Our strongest partnerships are with clients who are ready to refine their messaging, build alignment, and create more impact with less clutter. If that sounds like you, we’d love to collaborate.
Our Team
A Purple Glove Experience
Meet the creative forces behind DepartmentC — experienced strategists with design and writing expertise who lead with clarity, heart, and shared purpose.
They bring the DepartmentC purple to every white glove experience, building relationships with clients and contributing strategic oversight on projects.
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Julie and Cinnamon started DepartmentC in 2018 to bring strategy and creativity together to make meaningful work that connects.
Julie Sheridan Lele
Chief Content Officer / PartnerJulie Sheridan Lele is an award-winning copywriter and marketing strategist with more than two decades of experience shaping stories that move audiences to act. As Chief Content Officer at DepartmentC, she leads content strategy and creative direction for clients across industries—from higher education and healthcare to government and science. Her work has helped organizations like NASA’s Biological and Physical Sciences Division, the Center for Creative Leadership, Wake Forest Baptist Health, and Blackboard communicate complex ideas with clarity and impact. Known for blending strategic insight with an authentic, human voice, Julie builds long-term partnerships grounded in collaboration, creativity, and measurable results. -
Julie and Cinnamon started DepartmentC in 2018 to bring strategy and creativity together to make meaningful work that connects.
Cinnamon Rensberry Pritchard
Chief Creative Officer / PartnerCinnamon Rensberry Pritchard is a creator of ideas and design whose career spans more than 25 years across industries and brands—from automotive and retail to healthcare, government, and education. Her experience includes leading creative work for clients such as Dodge, Jeep, Chrysler, Walmart, Wells Fargo, Wake Forest Baptist Health, Fairfax County Department of Transportation, NASA’s Biological and Physical Sciences Division, and the Center for Creative Leadership. A winner of more than 100 industry awards, Cinnamon believes great creative is built on a strong strategic foundation—and that every design should start with asking “why.” As Chief Creative Officer at DepartmentC, she brings energy, clarity, and purpose to every engagement, ensuring that strategy and storytelling work seamlessly together.