Our proof
of concept.
Whether “there” or elsewhere, DepartmentC can take the creative in any direction you’d like to go.
We developed this video to bring to life the Get There concept, spotlighting the new 400X route, demonstrating our commitment to FCDOT — as well as our capabilities as a full-service creative partner.
How we got there from here.
We began with the end in mind: residents’ destinations. And we focused on how the Franconia/Springfield service changes, among other Fairfax Connector benefits and amenities, helps riders reach them.
Relatable people in relatable scenes.
We storyboarded sample personas that reflect our multicultural, multigenerational communities and set them against backdrops along the 401/402 bus route corridor. Follow Grace, Sebastián, Emily, Jordan and Brooke on their route to get there.
More ideation.
Our team was overflowing with ideas, but, as they say in the movie Highlander: “There can be only one.” Here are some of the ones that didn’t make the cut but still offer examples of our creative chops.
Fairfax Connector – Franconia/Springfield Service Change Marketing Campaign
(Oct. 2026)