Blackboard | EdTech Marketing by DepartmentC

152 757 496 395

Blackboard by Anthology

Supporting higher-ed and corporate learners. Long-term, edtech client Blackboard relied on DepartmentC as a full-service creative partner. From case studies to audience-generation campaigns to branding, messaging and beyond, our team brought both functional expertise and a deep understanding of the edtech industry to every project. The result: quantifiable impacts, including high email open rates, webpage views, and most-downloaded content.

Empowering education through technology

Supporting higher education and professional learning

We partnered with Blackboard to help advance its mission of transforming education through technology. As a long-term creative partner, we worked alongside internal teams to clarify messaging, strengthen brand consistency, and connect with educators and learners around the world. From event experiences like BbWorld and EDUCAUSE to integrated campaigns, case studies, and digital content, we brought strategy and creativity together to showcase Blackboard’s impact across higher education and professional learning. The result was measurable engagement and a stronger, more unified brand presence in the edtech space.

How we helped Blackboard connect and grow

Marketing Management

Maintained consistent brand voice and visual identity across global campaigns and events
Managed multi-channel marketing initiatives driving measurable engagement and lead generation
Oversaw performance metrics, resulting in top-performing email open rates, high webpage views, and industry-leading downloads

Event

Planned and executed BbWorld (2012–2018), Blackboard’s annual user conference bringing together thousands of educators and administrators worldwide
Provided creative strategy and onsite support for EDUCAUSE conferences, showcasing Blackboard’s thought leadership in educational technology
Delivered cohesive event branding, keynote content, and promotional materials

Content Creation

Collaborated with subject-matter experts to create high-impact marketing assets
Produced case studies, keynote presentations, e-books, datasheets, infographics, and video scripts
Developed integrated email and social campaigns to drive audience engagement and awareness

Strategy

Defined messaging frameworks for higher education and professional learning audiences
Positioned Blackboard’s brand to align with evolving trends in education technology
Partnered closely with internal teams to translate complex offerings into clear, compelling narratives

Let’s Work Together

We feel like we got the best of both worlds: the high-caliber creative and copy writing expertise of a large agency and the personalized service of a boutique one. We highly recommend DepartmentC.
— Ceres Talent, Owner

Honored to work with the team of @Declaration Networks Group on the rebranding of NeuBeam.com. NeuBeam brings broadband Internet service to rural communities and participates in the Rural Airband Initiative, in partnership with Microsoft.'
— NeuBeam, NeuBeam, Marketing Manager

DepartmentC felt like an extension of our team from the beginning. They blended in so naturally with our development team, laid out multiple, carefully thought-out concepts, and took campaigns across the finish line. Letting DepartmentC do what they do best enabled us to focus on what WE do best–develop solutions.
— MobileFrontiers,

Working with DepartmentC feels effortless. They understand our brand and workflow, work seamlessly with our internal teams, and consistently deliver beautiful, on-brand work we can count on.
— CCL, Creative Resource Manager, Brand Advocate

DepartmentC took the time to truly understand our brand and how we work. They quickly became an extension of our team, anticipating our needs and responding to every creative request with thoughtfulness and speed.
— CCL, Senior Director, Brand Marketing

DepartmentC brought clarity to our science and helped advance our mission across BPS. Their collaboration and commitment make them an essential part of our team.
— NASA, Division Director Biological and Physical Sciences

As scientists, we’re used to speaking in data and detail. DepartmentC helped us share the meaning behind the science, making our work understandable and inspiring to the public.
— NASA, Program Scientist

Let’s create something bold together.

Get Started