Center for Creative Leadership

Our team worked closely with the client to reach global audiences through multicultural marketing. DepartmentC provided strategic support, from project management and quick-turn requests to organizational recommendations for in-house creative resources.

Elevating the story of leadership

Building a stronger creative foundation for a global learning organization

We partnered with the Center for Creative Leadership (CCL) to enhance how one of the world’s most respected leadership organizations communicates its impact. Together, we reimagined the structure and strategy of CCL’s creative department, building processes, tools, and brand systems that empower teams to work smarter and more cohesively.

From reshaping creative operations and developing global campaigns to producing content and visuals that reflect CCL’s research-driven insights, our work helped unify the brand experience across audiences and regions. The result is a stronger, more connected creative foundation that supports CCL’s mission to unlock leadership potential worldwide.

How we supported the CCL vision

Strategy

Restructured the creative department and aligned team roles for efficiency and growth
Streamlined creative workflow for content creation, routing, and approvals
Supported rebranding initiatives and built brand templates for consistency across materials

Content Creation

Concepted and designed models to visualize complex leadership frameworks
Wrote and designed LinkedIn ad campaigns promoting global leadership programs across the U.S., Asia, and Middle East
Created copy and design for flyers, classroom materials, and digital assets supporting key leadership programs
Contributed writing and design for CCL’s annual Trends Report, translating research insights into accessible, high-impact content
Collaborated with internal experts to ensure accuracy, consistency, and alignment with CCL’s mission and brand voice

Social Media

Created and designed LinkedIn content for C-suite leaders, middle managers, and program decision makers
Developed post copy and visuals tailored to regional markets and leadership programs
Produced lead-generation campaigns highlighting program outcomes and participant stories
Optimized ad creative and messaging using performance analytics to improve engagement and conversion

Project Management

Implemented project management systems and trained staff on new tools and processes
Defined routing, timelines, and budget protocols for the internal marketing team
Identified key creative resources and contractors to support ongoing marketing and communications needs

Let’s Work Together

We feel like we got the best of both worlds: the high-caliber creative and copy writing expertise of a large agency and the personalized service of a boutique one. We highly recommend DepartmentC.
— Ceres Talent, Owner

Honored to work with the team of @Declaration Networks Group on the rebranding of NeuBeam.com. NeuBeam brings broadband Internet service to rural communities and participates in the Rural Airband Initiative, in partnership with Microsoft.'
— NeuBeam, NeuBeam, Marketing Manager

DepartmentC felt like an extension of our team from the beginning. They blended in so naturally with our development team, laid out multiple, carefully thought-out concepts, and took campaigns across the finish line. Letting DepartmentC do what they do best enabled us to focus on what WE do best–develop solutions.
— MobileFrontiers,

Working with DepartmentC feels effortless. They understand our brand and workflow, work seamlessly with our internal teams, and consistently deliver beautiful, on-brand work we can count on.
— CCL, Creative Resource Manager, Brand Advocate

DepartmentC took the time to truly understand our brand and how we work. They quickly became an extension of our team, anticipating our needs and responding to every creative request with thoughtfulness and speed.
— CCL, Senior Director, Brand Marketing

DepartmentC brought clarity to our science and helped advance our mission across BPS. Their collaboration and commitment make them an essential part of our team.
— NASA, Division Director Biological and Physical Sciences

As scientists, we’re used to speaking in data and detail. DepartmentC helped us share the meaning behind the science, making our work understandable and inspiring to the public.
— NASA, Program Scientist

A partnership that delivers

Through close collaboration and a deep understanding of CCL’s business, we built systems and creative solutions that continue to drive results.

Strategic Surge Support

Provided responsive, high-caliber creative support that scaled with CCL’s needs.

Maximizing Resources

Streamlined creative processes and improved workflow clarity across internal and external teams.

Long-term partnership.
Creating together since

2018

200+

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Let’s create something bold together.

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