Fairfax Connector
When Fairfax County’s Department of Transportation needed to communicate important commuter updates to local residents via street teams and community events, they turned to DepartmentC.
Engaging audiences ‘in real life’
Connecting with residents where they live, work, play—and commute.
Fairfax County Connector, the largest local bus system in Northern Virginia, sought to increase residents’ awareness of route changes and available resources, including bike storage and free parking garages. To help the County achieve its goals, DepartmentC developed and executed plans to engage with commuters at key transportation hubs and summer concerts.
How we made it happen
Marketing Management
- Oversaw implementation of Fairfax County’s outreach and engagement initiatives
- Ensured brand consistency across creative materials, messaging, and event experiences
- Coordinated with County stakeholders to align campaign goals and performance
Project Management
- Created and managed detailed project plans to support county-wide activations
- Coordinated logistics, staffing, and vendor management for more than 40 events
- Trained and supported brand ambassadors and street teams to ensure smooth execution
Strategy & Reporting
- Developed outreach strategies and event plans to increase awareness of route updates and amenities
- Crafted clear messaging and talking points aligned with Fairfax County’s communication objectives
- Prepared post-event summary reports with engagement metrics and actionable insights
Content Creation
- Designed on-site signage, handouts, and branded giveaways to support event visibility and message retention
- Developed commuter-friendly materials to explain transit routes, parking resources, and bike storage options
Events
- Ensured multicultural representation across outreach teams and materials
- Managed logistics, materials, and event staffing for transportation hubs and community gatherings
- Activated brand ambassadors and street teams to engage directly with residents and commuters
Metrics and Impact
Our work strengthened community connections across Fairfax County, raising awareness of transit updates and encouraging residents to explore commuter resources.
Planned and executed
40+
community activations
5,200+
residents engaged
3,600+
communications distributed
Community activations successfully boosted engagement and improved understanding of Fairfax Connector’s routes, parking options, and bike storage resources.