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Lori Hamilton
When award-winning storyteller Lori Hamilton wanted to elevate her brand and connect with a wider audience, she turned to DepartmentC.

Spotlighting creativity on the global stage
Building the digital presence for an award-winning filmmaker
Promoting the work of an award-winning storyteller. When writer, director, and actor Lori Hamilton prepared to debut her short film North Star at the Edinburgh Fringe Festival, she turned to DepartmentC to elevate her brand and digital presence. We created two websites, developed a multi-platform social strategy, and produced creative assets that brought her story to audiences around the world.
Amplifying Lori Hamilton’s creative brand
Strategy
- Created promotional collateral for North Star’s Edinburgh Fringe Festival debut
- Produced short-form videos, social posts, and motion graphics highlighting film themes and festival updates
- Wrote and designed creative content that aligned with Lori’s personal tone and artistic vision
Content Creation
- Created promotional collateral for North Star’s Edinburgh Fringe Festival debut
- Produced short-form videos, social posts, and motion graphics highlighting film themes and festival updates
- Wrote and designed creative content that aligned with Lori’s personal tone and artistic vision
Website Design & Development
- Designed and developed TheLoriHamilton.com and NorthStar-TheShow.com
- Crafted user experience (UX) and content strategy to unify Lori’s digital presence and improve discoverability
- Ensured both sites supported audience engagement, press access, and festival visibility
Marketing Management
- Managed day-to-day community engagement across social platforms
- Aligned content and messaging with festival timelines and audience response
- Monitored performance metrics to optimize visibility during and after the event
Project Management
- Managed timelines and deliverables to ensure all promotion and film launch activities were delivered on time and on budget
- Scheduled and maintained the social posting calendar to coordinate content across platforms and festival milestones