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RealResponse
When start-up RealResponse was ready to take its brand to the next level and create a robust marketing toolkit, the company turned to DepartmentC.
Building a voice for confidential communication
Supporting a start-up championing safety and integrity for athletes
RealResponse is a startup with a mission to create safer, more accountable athletic environments through confidential communication. DepartmentC partnered with the company in its early years to build a strong marketing and communications foundation, shaping its brand story, refining messaging for key audiences, and developing tools and content that positioned RealResponse as a trusted voice in athlete welfare and integrity.
Creating the playbook for a purpose-driven brand
Strategy
- Helped define early marketing and sales strategies to position RealResponse within collegiate and professional athletics
- Refined brand messaging and audience segmentation to clearly communicate mission and value
- Supported the development of a scalable communications framework for future growth
Content Creation
- Produced storytelling videos, webinars, and case studies highlighting RealResponse’s mission and impact
- Wrote website copy, press releases, and brochures to communicate product value and company milestones
- Designed graphics, presentations, and social media posts that aligned with the brand’s visual identity and messaging
- Created thought leadership content to establish credibility in athlete welfare and organizational integrity
Marketing Management
- Partnered with company leadership to establish a consistent marketing foundation and visual identity
- Designed and delivered early creative materials to support campaigns and partnerships
Social Media
- Built RealResponse’s initial social media presence and content strategy
- Created branded graphics and messaging to amplify awareness and engage athletic audiences
Website Design & Content
- Maintained and updated the company website to align with evolving branding and content needs
- Created long-form thought leadership blog pages to support SEO and reinforce RealResponse’s industry expertise
Public Relations
- Crafted press releases announcing key partnerships, milestones, and product launches
- Supported efforts to position RealResponse as a trusted leader in athlete communication and safety