About Us

DepartmentC’s co-founders, Julie Lele and Cinnamon Pritchard, had a vision for building a full-service boutique agency that could bring a well-rounded approach to client engagement. With Julie’s extensive experience on the “client side” and Cinnamon’s long career rising the ranks at the larger advertising agencies, we knew that we could build something different.

So we set out on a mission to offer high-caliber creative services to companies of all sizes—but without the big-agency bloat and ego. Together, we built a company that’s truly based on authenticity, heart and purpose. Now, as a full-service boutique agency, we help customers from the “top 50” (Fortune list) to the “under 30” (employees or fewer).

We have a vested interest in our customers’ successes. After all, we’d like to think of ourselves as an extension of their creative departments — their own DepartmentC.

Our Approach

At DepartmentC, we believe in teamwork and partnerships. Partnering with you, our client, in a way that is right for your needs, your goals and your budget. Because we believe that big-agency ideas don’t have to come with big-agency price tags.

We assemble the right team with the right skills for every project so that you know you’re getting the best talent for every job. Rest assured that our extensive network of specialists — designers, writers, project managers, social media strategists, producers and more — have a passion for delivering creative that truly connects with your audiences.

Whether your organization is looking for a long-term marketing partner, needs additional support for a critical project, or could benefit from creative expertise to jump-start a campaign, we are here to help.

DepartmentC is proud to be recognized by the Small Business Association as a certified woman-owned small business.

A little bit about our leaders.

Julie Lele, Chief Creative Officer

Julie Sheridan Lele

Chief Content Officer, Partner

Julie Sheridan Lele is an award-winning copywriter and marketer with over 20 years of experience writing for a wide range of industries and mediums. She’s worked with companies from A (automotive—Ford, GM, Volkswagen) to X (XM Radio) and everything in between (Blackboard, Microsoft, Sprint and more).

Her work has been written about in the Washington Post and Ad Age—but more importantly, it consistently captures the attention of her clients’ audiences. Of her professional accomplishments, she’s most proud of the many long-term relationships she’s built with her clients and of the measurable results their collaborations have yielded.

Fun fact: She credits her first job in high school—flipping burgers at McDonald’s—with instilling in her a commitment to customer service. (And a little bit of humility.)

Cinnamon Rensberry Pritchard

Chief Creative Officer, Partner

Cinnamon Rensberry Pritchard is a creator of ideas and design for everything from Heavy Duty Trucks to Tampons. With a list of clients that include Dodge, Jeep, Chrysler, Walmart, FourSeasons Resorts, Verizon, AAA Insurance, Wells Fargo, STAINMASTER, UbyKotex, Depend, Poise, Pull-Ups, Wake Forest Baptist Health and more. Working with such great brands and teams led her to win over 100+ awards in her 26 year career in the advertising and marketing industry. Her motto: Great creative is built on a strong strategic foundation. Always ask ‘why’.

Fun fact: Cinnamon is her real name and she brings every bit of that spice and flavor to her client work.

Rest assured we have the perfect team for your project.
Other members include:

Senior Copywriters

Senior Designers

Creative Directors

• Graphic Designers

Technical writers – Education

Technical writers – Technology

Technical writers – Government

Social Media Strategists

Social Media Content Creators

Brand Strategists

Marketing Strategist

Account Executives

Web Designers

User Experience Architects

Creative Operations Managers

Producers

Video Animators/Editors

Project Managers

We are ready to partner will you on all things marketing. Contact us at creative@DepartmentC.com