education & edtech

We’ve been supporting education clients for over 15 years and understand the unique challenges that schools and EdTech companies face. That means our creative can help you truly connect with your audiences—from higher education leaders to IT system administrators, from students to faculty.

“DepartmentC accomplishes great outcomes and high-quality work in record time. Whether a long-term project or an unexpected last-minute need, I’m always amazed and pleased with the great results.”

— Emily Lange, Director, Industry Marketing, Huron Consulting Group

Services

Content development: You name it, we’ve done it for the education industry: high-profile articles, infographics, social posts, e-books, case studies, videos, website content, and more. We tailor every communication to your distinct audiences, convincingly conveying how your solution is the answer to their challenges.

Email nurture campaigns: We can help you develop email “drip” campaigns that shepherd prospects through the funnel, from awareness to purchase. DepartmentC uses email marketing trends and best practices to ensure that your communications stand out from the crowd and inspire action.

Design: DepartmentC will work closely with you to ensure that what we deliver is both on-brand and relevant in the ever-evolving digital world—including social graphics, e-books, infographics and websites. Our commitment to you: compelling visuals that distinguish you from the competition while maintaining the integrity of your brand.

Social: DepartmentC partners with customers’ flagship social teams to align social tactics with agency strategies. We keep pace with trends and algorithms, as well as help boost customers’ social presence by sharing their posts with our extended networks.

Our Clients

EdTech:

Blackboard: Marketing ideation and plans, case studies, eBooks, whitepapers, website content, email campaigns, event marketing and presentations
Transact: Campaign concepts, messaging, design/branding, email campaigns, presentations and website content and design
RealResponse: Strategic planning, design/branding, social media, videos, case studies and email campaigns
PowerSchool: Videos, social, presentations and webinar
2U (formerly 2tor): Lead-gen and email nurture campaigns

Educational/Training Services:

Huron Consulting Group: Messaging, blogs, presentations, video, proposal/sales support and design/branding support
Regent Education: Case studies
Achieving the Dream: Case studies
Society for Human Resource Management: Email campaigns and collateral
Center for Creative Leadership: Social, collateral, reports, eBook, presentations, case studies, design/branding and messaging

K-12 Private Schools:

Ideaventions Academy: Copywriting, marketing ideation and student podcast pilot
Harrisburg Academy: Content and design for collateral

Examples of our work

We make our clients the heroes. That means that we can’t share examples of our ghostwritten work publicly (mainly our articles), but we do have permission to share a few with you privately. Just ask!

Blackboard

DepartmentC conducted research, extracted key points from source material, wrote copy and designed an e-book series, versioned by industry. See the full ebook.

Content, Design, Research

Huron

When the original vendor fell through, DepartmentC developed a storyboard and script within 48 hours and facilitated rapid production with client’s vendor.

Content

Center for Creative Leadership

DepartmentC partnered with Center for Creative Leadership (CCL) two years in a row on their flagship Trends Report. A combination of research, writing, editing and design.

Content, Design, Research

How can we help?

Whether you’re looking for tactical assistance with a critical project or strategic support from a creative partner who truly understands education and EdTech, DepartmentC is here to help. Contact us at creative@DepartmentC.com.